Investor brief
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Investor brief · October 2026

EarnOS is an ad network that gets paid to build a graph of verified people.

We deliver superior user acquisition for brands, rewards for our members while getting paid to become a better consumer data marketplace.

$3.1Ma year of gross revenue at November’s projected rate
$223a year from each user, above Meta’s $220 for a US user
43.9%of members with seven or more apps active at week 11

01 · How it works

Brands pay after a verified customer arrives.

A member proves the action from their own account, and the brand’s payment follows.

Traditional acquisition

  1. 01Spend up front
  2. 02Hope for conversion
  3. 03Uncertain payback

53% of web traffic was bots in 2025.

EarnOS

  1. 01A verified customer arrives
  2. 02The brand pays
  3. 03Creators and EarnOS earn a share

Every reward goes to a person who passed ID checks.

Spend follows the outcome, so acquisition cost stays in step with the value it buys.

Compounds Each verified customer adds a proof to VeriGraph that the next brand can pay to reach.

02 · Examples

Brands pick customers by what they do in other apps.

Members prove their accounts over zkTLS, so a brand asks for the customers it wants and pays when they arrive.

StakeWanted

People who bet on DraftKings and trade on Robinhood.

Stake pays$150
Member earns$80

$1.9M a month of spend today.

KrakenWanted

People with Coinbase, Robinhood and Revolut accounts.

Kraken pays$70
Member earns$40

$4.8M a year under contract.

KalshiWanted

People who use DraftKings, Robinhood and Coinbase.

Kalshi paysProposed$90
Member earns$60

Funds insights on these members.

Trading 212Wanted

New UK investors who pass KYC and fund an account.

KYC£1+ deposit
Trading 212 paysTesting$20
Member earns$10

Plus a free share worth up to £100 from Trading 212, on a $60,000 campaign.

Compounds Each app a member connects gives the next brand one more way to find them.

03 · Proof

Brands raise their spend once results come in.

Signed budgets run 10.7 times what our users can complete today.

Stake

6×

Stake raised its daily budget sixfold, to $1.9M a month.

OG.com

+78.6%

rise in what OG.com pays per customer since launch.

More brands

4

more brands have raised what they pay per customer.

Signed demand against what we serve

Signed by Kraken and Stake$27.6M a year
Our gross revenue at October’s pace$2.6M a year

Network effect Every brand that raises its spend adds rewards that creators and members can promote, which brings in members for every brand.

04 · VeriGraph

VeriGraph grows in value with every connect.

VeriGraph joins each member’s proven accounts into one consented record. Every proof makes the graph worth more and sells to each brand that wants that customer.

Grows in value$589K a week

of graph value added over the last six weeks. The asset stands at $5.38M today.

Sharpens every campaign3.4×

Amex cardmembers spend 3.4 times more on Shop than other members, and the graph lets a brand ask for them.

Earns from every brand$13.14

of graph value for each $1 a brand spends, and every brand in a platform’s pool pays for the same link.

20K$1.1M40K$2.1M60K$3.2M80K$4.2M100K$5.3M120K$6.4M17 JunJulAugSepOct25K 23 Aug50K 18 Sep101,297$5.38M assetdoubled in 32 daysVerified relationships (left)Asset value (right)40K$2.1M80K$4.2M120K$6.4MJunJulAugSepOct25K 23 Aug50K 18 Sep101,297$5.38M assetdoubled in 32 daysVerified relationships (left)Asset value (right)

Network effect A member earns from each brand that buys their link, so each brand that joins makes EarnOS worth more to members.

05 · Momentum

Users, revenue and the graph each grew more than fivefold since August.

Gross revenue reached $328,270 in 126 days.

Weekly active users

6.4×

since 1 August.

Gross revenue

5.3×

September against August.

Verified relationships

6.1×

since 1 August.

Graph value

$589K

added a week over the last six weeks.

$50K$100K$150K$200K$250K$300KJun 2026: $7K measured; $88K a year$7KJun$88KJul 2026: $14K measured; $163K a year$14KJul$163KAug 2026: $25K measured; $301K a year$25KAug$301KSep 2026: $134K measured; $1.61M a year$134KSep$1.61MOct 2026: $148K measured, $180K for the month, projected; $2.16M a year$180KOct$2.16MNov 2026: $255K for the month, projected; $3.06M a year$255KNov$3.06Ma year2026MeasuredProjected$100K$200K$300KJun 2026: $7K measured; $88K a year$7KJun$88KJul 2026: $14K measured; $163K a year$14KJul$163KAug 2026: $25K measured; $301K a year$25KAug$301KSep 2026: $134K measured; $1.61M a year$134KSep$1.61MOct 2026: $148K measured, $180K for the month, projected; $2.16M a year$180KOct$2.16MNov 2026: $255K for the month, projected; $3.06M a year$255KNov$3.06Ma year2026MeasuredProjected

Compounds Revenue brings members in, and members grow the graph brands pay to reach.

06 · The flywheel

Each step up in connected apps doubles retention.

Members are paid for every account they connect, and brands pay us to reach them.

10%20%30%40%50%1 or none apps: 5.1% active in week 11, 178 members5.1%1 or noneapps connected2 to 3 apps: 10.4% active in week 11, 412 members10.4%2 to 3apps connected4 to 6 apps: 21.1% active in week 11, 478 members21.1%4 to 6apps connected7 or more apps: 43.9% active in week 11, 1,147 members43.9%7 or moreapps connected×2.0×2.0×2.110%20%30%40%50%1 or none apps: 5.1% active in week 11, 178 members5.1%1 or noneapps2 to 3 apps: 10.4% active in week 11, 412 members10.4%2 to 3apps4 to 6 apps: 21.1% active in week 11, 478 members21.1%4 to 6apps7 or more apps: 43.9% active in week 11, 1,147 members43.9%7 or moreapps×2.0×2.0×2.1

Compounds Members who stay connect more apps, and members with more apps stay longer.

07 · Our members

Brands spend more on an ero user than Meta earns from one.

Every member consented to every connection, and 95.9% of connections remain active.

Ibotta, revenue per redeemer, 2025$18.81
Pinterest, revenue per US and Canada user, 2025$30.84
Meta, revenue per US and Canada user, 2023$220
ero, gross revenue per user$223

Compounds Each account a member proves raises what they are worth to the next brand.

08 · Use of funds

Every $1 we spend on users returns $7.81.

We paused paid growth on 1 October. This round restarts it.

InteractiveChoose an amount and a cost per user.
Spent on users
Cost per user
Users62,500
Lifetime value$7.8M
Graph value$15.6M

Every $1 returns $7.81 in lifetime value and $15.63 in graph value.

Compounds 64% of our users arrive through a referral, which brings the blended cost of each user down to $16.

The loop

1Brands add rewardsEach brand’s missions raise what members can earn.
2Creators bring members64% of our users arrive through a creator or member referral.
3Connects keep themEach step up in connected apps doubles retention.
4Brands pay to reach them$223 a year per user, and the graph adds $589K a week.

The network effect

Each brand that joins adds rewards members can earn, so EarnOS is worth more to members with every brand. Bigger rewards give creators and members more to offer the people they refer, and 64% of our users arrive through a referral.

Each new member gives every brand a larger verified audience to reach.

Every connect earns EarnOS revenue and keeps the member coming back.

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